Life is Better at Bayleys

Bayleys Canterbury came to Glido with a very open brief to devise a campaign to recruit the very best real estate agents, and lead them to a dedicated campaign microsite that we designed and built in Webflow. As a starting point before devising the campaign, we mapped out a customer journey showing how we'd target real estate agents from competing firms with an online, out of home, and print awareness campaign, lead them to a microsite which compels them to download more information, then retarget them with more engaging content to keep Bayleys top of mind. Our strategy also included the all-important human touch of having real Bayleys people follow up our prospective new recruits with phone calls and face-to-face meetings, to turn leads into warm leads, and warm leads into new star players in the Bayleys team.