Creating an online SCAM gallery for Facebook

Facebook approached Not Another™ to come up with a campaign idea that would help them and their partners raise awareness about online scams. Our solution? The Society of Con Artists and Manipulators Gallery, or SCAM for short: an online art gallery showcasing the world's most dangerous scams. Scams cost Kiwis more than $11.6 million last year and they're getting more and more sophisticated but if we can learn about what to look for, we can all protect ourselves together. So step inside the SCAM Gallery, and find out how to spot — and stop — dangerous scams.